While many people associate article marketing strictly with online promotion, you can get even more bang for your article buck by promoting your articles - and what you are promoting! - offline. Here's how you can turn your internet articles into offline article marketing engines:
1. Submit articles or reviews to local papers and newsletters.
Many local newspapers, neighborhood associations or local organization newsletters will accept contributed articles. By submitting your very own articles on a hot and timely topic, you could increase your publicity and potentially gain new subscribers or customers.
To find local sources for your articles, you could do a simple Google search. Enter "CITY newspaper" as well as "CITY shopper" (quotes included) with CITY being your location, or closest major metropolitan city, in the Google search bar.
You are highly likely to find multiple small publications in your very own area. Don't overlook neighborhood associations, or schools, daycares, fitness centers, community centers, churches, and clubs and organizations that create newsletters for their members. If their readership matches your target market, getting featured in these is free of charge and might help you to expand your online business.
2. Share your content material with associates and potential clients.
Another online article promotion technique is to print one of your favorite articles or reviews and mail it to prospective customers, business associates and others who may find the content useful. Include a sticky note that says "Thought you might find this helpful," and sign your name. Be sure your web site address or contact information and a business card are included too. Then hand-address the envelope, include your name and return address, then drop it in the mail. If you make it a practice to send out a few every week, it could pay off in added readers, web page visitors and clients.
3. Turn an article to a press release.
Newspapers are always on the lookout for interesting news and stories they can use for their broadcast or print media. If your article has a good news hook associated to a current event or season, you may be able to pitch a story as a press release. First, perform some research to find out who your best contact at the newspaper is. For instance, if you're a landscaping company, identify who covers house and garden, then learn several of their previous articles to observe what topics they cover. Next, email or call them. Introduce yourself and ask what kind of stories and information releases they want to receive and how (by way of email, fax, phone or mail).
Once you know what the reporters are searching for, you can direct acceptable stories their way. In case your article topic fits, format your article as a press release and send it to them as they requested. Remember the fact that reporters and newspapers receive tons of of releases, many of which were written and sent by individuals who haven't taken any time to get to know the reporters or what they are looking for. By developing a relationship with them, you stand a much higher chance of getting your data published.
4. Create print booklets of your content pieces.
Take a few of your favourite articles and compile them into a booklet.
Mail them to prospective clients.
Include them with all physical purchases.
Offer them as a free gift to subscribers.
Take them to networking events and leave at information desks or booths.
There are many ways to make use of offline article marketing strategies to enhance your results. Be creative and search for new places to exhibit articles and find readers and subscribers. By offering them your nicely-written articles, you can establish yourself as a local expert and go-to person when they require your services or goods.
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